When I first saw Jaguar’s new Copy Nothing campaign—bright pink deserts, gender-fluid models, and not a single car in sight—I couldn’t believe what I was watching. Jaguar was once known for timeless, British elegance. Now, it looked like an ad for postmodern confusion. And I wasn’t the only one who noticed.
Shortly after launching this bizarre campaign, Jaguar’s European sales dropped 97.5% in April 2025—from 1,961 cars sold in April 2024 to just 49. Even accounting for their planned EV shift, that kind of plunge sends a message. Jaguar claims it was part of their strategy, that they were winding down gas models and gearing up for a full electric relaunch. But when your “rebranding” includes deleting your logo, removing the car from the commercial, and elevating a worldview that mocks design, order, and gender—don’t be surprised when the public walks away.
According to a report from IBTimes, the collapse wasn’t just about model transitions—it came amid fierce backlash from loyal customers who felt alienated by the ad’s message and tone.
Sadly, Jaguar is just the latest example of what I call the Woke Advertising collapse. And as a Christian, I see more going on here than just bad marketing.
Bud Light: A Brand That Abandoned Reality
In April 2023, Bud Light partnered with Dylan Mulvaney, a male influencer who identifies as a woman, and celebrated his “365 Days of Girlhood” by printing his face on custom beer cans. What was once considered an all-American, working-class beer instantly alienated its core audience.
The backlash was immediate. Stores across the country saw Bud Light sitting untouched. Country stars canceled sponsorships. Former customers switched overnight to alternatives like Coors or Modelo. And the numbers told the story: sales dropped by over 25%, and Bud Light lost its position as the top-selling beer in America. Anheuser-Busch saw billions of dollars in lost value.
They tried to walk it back—but the damage was done. And let’s be honest: this wasn’t just about one can or one influencer. It was about pushing gender confusion and celebrating something that directly contradicts the truth of Genesis 1:27—“Male and female He created them.” Bud Light made a statement about identity that wasn’t just unwise—it was unbiblical.
Target: Pride Month and the Sexualization of Children
Then came Target, which in 2023 rolled out a Pride Month collection featuring chest binders, “tuck-friendly” swimwear (meant to conceal male genitalia), and LGBTQ-themed items aimed at children. There were rainbow onesies, storybooks pushing gender ideology, and even merchandise designed by a known Satanist.
Parents were outraged—and rightly so.
What started as a boycott quickly escalated into a national outcry. Millions of families stopped shopping at Target. Investors began asking questions. Target’s stock dropped by over 15%, and same-store sales fell 2.8% year-over-year in early 2025. Internal reports showed fear among employees and a pullback from controversial displays in some stores.
This wasn’t just about marketing missteps. It was about a major corporation using its platform to influence children toward a worldview that denies God’s design for sex, gender, and family. As Christians, we have to see this for what it is: spiritual deception wrapped in corporate PR.
Chick-fil-A: A Biblical Contrast
On the flip side, I think of Chick-fil-A—a company that, even under fire, stayed rooted in biblical truth. When then-CEO Dan Cathy spoke out in support of traditional marriage in 2012, the backlash was fierce. But the response from Christians was even stronger.
I still remember the “Chick-fil-A Appreciation Day,” where drive-thrus were lined with cars and people stood in line for hours just to support a brand that took a stand. Their sales jumped 29% that year. Even when pressured later to soften their stance, the company never fully walked away from its biblical roots.
It shows what can happen when a company honors God instead of bowing to culture: loyalty, growth, and respect—not collapse.
The Biblical Bottom Line
God is not silent about confusion. Romans 1 tells us exactly what happens when a people reject the truth—God gives them over to depraved thinking. That’s not just about individuals. It applies to cultures, governments, and yes—even corporations.
Companies like Jaguar, Bud Light, and Target aren’t just losing money. They’re losing their foundation—because they’ve rejected the very truths that make reality coherent. When a brand abandons God’s design—whether for identity, gender, family, or purpose—it’s only a matter of time before the collapse begins.
These aren’t just marketing failures. They are spiritual consequences.
As Christians, we have to stop pretending that these ad campaigns are neutral. They’re not. They promote rebellion against God under the banner of creativity, tolerance, and innovation. But God is not mocked. He created us male and female. He established marriage. He designed beauty, purpose, and truth. And when we step outside of His boundaries—whether as individuals or billion-dollar brands—judgment eventually comes.
If you want to dig deeper into how our culture got here—and why truth can’t be reinvented—I break it down in Biblical Truth vs. Cultural Relativism.
For companies still considering whether to bow to the next woke trend, take a long look at what’s happening in Jaguar’s rearview mirror.
It’s not just a PR disaster.
It’s a warning.
—Arch Kennedy
Bold, Unfiltered, and Unafraid
The Lia Thomas Ruling and Why It Matters for Women’s Sports
That’s a very bold and direct article. God is patient. He’s going to wait until the dust settles to show everybody what happens, when one abandons God’s principles.
Points to Chick-fil-A for at least sticking it out at the beginning.